Sony India is a well-known music video producer that has been entertaining audiences for years. They pride themselves on creating content that is relatable, inspiring, and inclusive of diverse cultures and languages.
Sony India wanted to reach a global audience with their latest music video, but they faced a language barrier. They needed to provide captions for their lyrics in multiple languages to make the video accessible to viewers around the world. They were concerned about the accuracy of the translations, the tight deadline, and the cost of such a large-scale project.