4 min

World’s Leading Music Label Sets Record for Most Viewed YouTube Video in 24 Hours

Case Study

World’s Leading Music Label Sets Record for Most Viewed YouTube Video in 24 Hours

4 min
16 April, 2023
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In this story

About our client.

The client is a well-established and renowned producer of music videos that has been entertaining global audiences for many years. With a rich legacy spanning several decades, this leading music label has consistently delivered iconic and culturally significant content that has resonated with fans across generations.
They take pride in creating music videos that are relatable, inspiring, and inclusive of diverse cultures and languages across the world.
From their humble beginnings as an independent label to becoming an industry titan, this music company has always prioritized artistic expression, creativity, and pushing the boundaries of what’s possible in the realm of music and visual storytelling.
Their commitment to innovation and staying ahead of trends has allowed them to maintain a strong foothold in the ever-evolving music landscape.

The Challenges.

For this project, the client faced several significant hurdles in their quest to reach a truly global audience with their latest music video release.

The primary obstacle was the language barrier, as they needed to provide accurate lyric captions in multiple languages to make the video accessible and relatable to viewers worldwide. Time was also a critical factor, as the client was working with an extremely tight deadline to launch the multi-lingual version of the video. Coordinating high-quality translations across dozens of languages within such a compressed timeline posed a considerable challenge.
Additionally, the sheer scale of the project, requiring captions in over 24 different languages, raised concerns about cost-effectiveness and budgetary constraints for the client. They needed a solution that could deliver professional-grade translations efficiently while remaining economically viable.

Despite these formidable obstacles, the client was determined to overcome the language barrier and bring their artistic vision to audiences across the globe, setting the stage for a record-breaking launch.


The client discovered our services through a referral from another major player in the music industry, underscoring our strong reputation and track record of success. After an initial consultation to understand their specific requirements, the client opted for our comprehensive captioning solution, which included professional human translation and subtitling in over 24 languages.

To ensure the highest levels of precision and consistency across all language translations, our team leveraged advanced computer-assisted translation (CAT) tools and specialized subtitling software. This cutting-edge technology enabled our linguists to work efficiently while maintaining strict quality controls.
Recognizing the urgency of the client's deadline, we assembled a dedicated round-the-clock team of translators, proofreaders, and project managers to work in shifts, ensuring continuous progress on the project. Our agile workflow and meticulous quality assurance processes allowed us to deliver accurate translations rapidly without compromising on quality. Throughout the project, we maintained open lines of communication with the client, providing regular updates on our progress and addressing any concerns or feedback they had.
This collaborative approach ensured that our solutions were fully aligned with their vision and requirements.
By combining our language expertise, advanced technological capabilities, and unwavering commitment to meeting the client's needs, we delivered a seamless, multilingual captioning solution that enabled them to share their artistic message with audiences worldwide.


The tailored multilingual captioning solution provided by our translation company yielded outstanding results that exceeded the client's expectations and enabled their record-breaking global reach.

Quantitatively, the music video release captioned in over 24 languages by our team achieved unprecedented viewership and engagement on YouTube. It shattered previous records by becoming the most-viewed YouTube video within the first 24 hours of its launch, a remarkable feat attesting to the power of our translations in connecting with audiences worldwide.

Qualitatively, the accuracy and nuanced localization of the lyrics into multiple languages ensured that the artistic message and cultural richness of the content resonated with viewers from diverse backgrounds. Our meticulous approach to translation conveyed the essence of the lyrics clearly and effectively, fostering a deeper emotional connection with global audiences.
Beyond the numerical milestones, the client received an overwhelmingly positive response from viewers worldwide, who praised the quality of the translations and the inclusive nature of the multilingual content. This feedback underscored the profound impact of our services on the client's ability to transcend language barriers and resonate with audiences across cultures.

In their own words, the client expressed their gratitude for our exceptional work:
"The translation company's professionalism, attention to detail, and commitment to meeting our tight deadline were truly remarkable. Their multilingual captioning solution allowed us to share our artistic vision with audiences worldwide, fostering a sense of unity and connection through the universal language of music. We are grateful for their partnership and look forward to future collaborations."

Data Command Center Analysts


The client faced a significant challenge in reaching a global audience with their latest music video release due to language barriers. They required accurate, high-quality translations of the lyrics into multiple languages while working under tight time constraints. Our translation company provided a comprehensive solution tailored to their needs, delivering professional human translations and subtitling in over 28 languages.
Through our innovative approach, leveraging advanced technology and a dedicated team working around the clock, we ensured that the translations were not only accurate but also captured the cultural nuances and artistic essence of the lyrics. Our open communication and collaborative efforts with the client ensured that our solution aligned seamlessly with their vision.

The remarkable results speak for themselves – the multilingual music video captioned by our team achieved record-breaking viewership and engagement on YouTube within the first 24 hours, reaching and resonating with audiences across the globe. The client received overwhelmingly positive feedback from viewers worldwide, who praised the quality of the translations and the inclusive nature of the multilingual content.
The client expressed their utmost satisfaction with our services, commending our professionalism, attention to detail, and unwavering commitment to meeting their needs. They have enthusiastically recommended our translation agency to others seeking to transcend language barriers and connect with global audiences through culturally relevant and accurate translations.

This successful collaboration has laid the foundation for an ongoing partnership between our companies, as the client recognizes the value we bring in empowering their artistic expressions to cross linguistic divides seamlessly.
The strategies and solutions employed in this case study can be applied to other clients across various industries who face similar challenges in reaching international audiences. By combining linguistic expertise, advanced technologies, and a deep understanding of cultural nuances, our translation company is well-equipped to help businesses and organizations effectively communicate their messages, products, or services to diverse global markets.

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